For WWE, social media is one of its biggest platforms for success and its recent announcement regarding its followers online proves just why.
The biggest company in sports entertainment recently saw its social media followers reach over a staggering half a billion, underlining why it is one of the most popular labels worldwide today.
Whether it be a heated exchange between wrestlers which is scripted or factual, WWE heavily relies on using Twitter in order to promote certain story lines and individuals online.
This is understandable given that on this website alone, the company boasts more followers than MLB, Disney, Sony and Pepsi to name just a few other leading company names.
This number totals a staggering 108 million which includes 18 million new followers, creating an increase of 20 percent every year.
More recently, Twitter has been used in a more negative but nonetheless attention-grabbing fashion by big names related to WWE.
These have included WWE Hall of Famer Kevin Nash who revealed his dislike towards Kevin Owens on his account, while CM Punk was able to take indirect and direct shots at both Triple H and Hulk Hogan respectively.
Elsewhere, WWE's official Facebook page incredibly has more fans than that of the NFL, ESPN, Marvel, Google and UFC.
This fact all but confirms the notion that WWE is still an ever-growing business which is reaching more and more fans worldwide with each year that it exists.
In addition, the face of WWE John Cena proves himself as the leading superstar within the company on social media as well by being the most-followed American athlete on Facebook by having more than 36 million likes.
With this statistic, as well as the 354 million likes across WWE pages on Facebook, it comes as little surprise that they hold an increase of 38 percent every year in terms of Facebook likes.
As well as this, WWE's fastest-growing platform is the image-based site Instagram, on which they have an impressive 26 million followers, which is more than both the NHL and ESPN.
If these statistics were not remarkable enough, WWE is also the biggest sports channel on YouTube beating the likes of the NBA, NFL and NASCAR as well as having nearly five billion video views on the site in just the past year.
With figures like this it comes as little surprise that the company boasts a staggering 6.2 million subscribers on YouTube, making it a vital connection between company and fan.
With the company having already achieved such impressive statistics across so many leading social media platforms, there is no question that this method is working perfectly for both WWE as well as its target audience.
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