The longer the 2015 NBA Finals series goes on the higher the temperature rises between the two teams.
After complaints over slide tackles and sly digs, last night's Game Four was the pinnacle of intensity thus far, LeBron James' collision with a court-side camera epitomising the drama.
Since LeBron's dramatic fall there has been much debate about the incident; should the four-time MVP have had a concussion test? Did it warrant a Flagrant 2 foul for Andrew Bogut? Did James exaggerate the contact? Speaking after the heated game the Golden State Warrior's man at the center of the controversy had his own theory.
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"I think he jumped into the cameraman," Bogut explained, sympathy at a premium.
"I think he came down and took two steps and then fell into the cameraman. I definitely, definitely didn't hit him that hard."
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LeBron James required stitches after the contest and could be seen bleeding from two painful looking wounds on his head immediately after the heavy fall itself.
His own fault
Bogut, though, believes the issue was of his own making - suggesting that James was looking to get his opponent into trouble with the series at such a crucial point.
"That's how it was," Bogut continued when one reporter asked him to clarify.
"If you look at the replay, you can see the two steps being taken and then him falling into the camera. That's what we saw on the replay, and that's what my teammates saw."
No pain no gain
In what has become an increasingly physical Finals series LeBron's fall, whether a dirty play or an attempt at hyperbole, suggests that neither team is going to back down in search of an elusive championship.
Wile Bogut's comments in the aftermath of the game in Cleveland are sure to rile up the Cavaliers, one of the Australian's teammates didn't wait until after the game to mock LeBron James.
Andre Iguodala appeared to fain an injury of his own during the third quarter only to drop the act and smile while low-fiving Steph Curry.
We were promised one of the great NBA Finals series of our time before the Cavaliers and Golden State got started, and there have certainly been enough talking points in this one to keep everyone entertained.
NBA fans: Do you think LeBron exaggerated his fall, or did Bogut deserve to be punished? Have your say in the comments below...