It’s no secret that Dean Ambrose is one of the most popular stars on WWE television today.
His unstable and unhinged attitude has won over plenty of fans since he broke out as a singles star last year, and he continues to draw some of the loudest reactions every single week.
Although he’s so popular and remains in the WWE World Heavyweight Championship picture, bad booking hasn’t done him any favours. If the bad booking does continue then there’s a chance that everyone’s favourite lunatic fringe will fall into mid-card obscurity where it’s very difficult to get out of.
CAN’T BEAT ROLLINS
The first thing that needs to happen as soon as possible, is to keep Dean Ambrose as far away as possible from Seth Rollins and as far away as possible from the WWE World Heavyweight Championship as possible, whilst Rollins is holding the title.
The fans loved The Shield, they provided great entertainment and we know that one day they’ll reform and do the same again, but it’s about time the WWE keep Ambrose and Rollins away from each other.
Ambrose does have his reasons to go after Rollins, as his heel turn was one of the more shocking ones in recent years. But there’s a limit to how much two guys can go at it within one year before it grows to become boring and stale, and that’s the direction it feels like we’re heading towards with the continuous Ambrose and Rollins match-ups, thankfully Brock Lesnar is here to switch things up.
WOEFUL PAY-PER-VIEW RECORD
In fans’ eyes, Ambrose is a top level star and they’re right. He has all the talent in the world to succeed at the highest level and he should become WWE World Heavyweight Champion one day. But the WWE aren’t really helping him in any way, sure he gets to go out there and put on great performances but they don’t reach anywhere and that’s hurting him.
For some reason, the WWE only see him as someone that a superstar who is over and they feed him to whoever they’re focusing on at that stage, and his woeful pay-per-view record suggests that, should a star as popular as Ambrose boast only one clean pay-per-view wins in one year?
Since the split of The Shield a little over a year ago, Ambrose has competed in 13 pay-per-views. At Money in the Bank last year, he lost out to Seth Rollins. The following three pay-per-views which were Battleground, SummerSlam and Hell in a Cell; he lost out to Rollins again where one was via forfeit.
At Survivor Series and TLC, he lost to Bray Wyatt on both occasions. At the Royal Rumble event, he was eliminated by both The Big Show and Kane and we know by the reaction that it wasn’t a popular decision.
At Fastlane he lost to Bad News Barrett but still stole the Intercontinental Championship and he failed to win in the ladder match at WrestleMania.
He finally picked up his one victory at Extreme Rules against Luke Harper, before losing in the Fatal 4 Way at Payback which was won by Rollins. He then defeated Rollins by disqualification at Elimination Chamber before losing last week to Seth Rollins at Money in the Bank.
CHANGES ARE NEEDED
It’s a horrible record and it’s making Ambrose look so weak and it’s as if he can never get the job done, so should he be in the title picture with a bad record like that?
Granted, a win-loss record isn't what makes you a star. The crowd are invested in him but for how long will that continue before even they give up?
It’s clear that the WWE need to do something different with Dean Ambrose. His saga with Seth Rollins needs to end for now and it looks as if he could be heading for a programme with Kane which is slightly different but it’s not enough to establish Ambrose as a top star in the business.
He’s not alone though, Bray Wyatt is in a similar situation. They are both incredibly talented and have all the tools to succeed at the highest level, but their feud wasn’t as great as we expected it would be and they are both dangerously close to being ruined as main event superstars.
Ambrose is unstable, unhinged and that's how the WWE need to play out his feuds. With a character like Ambrose, there isn't much in terms of a traditional feud, unpredictability is a huge key in his potential success.