Sergio Ramos is clearly unhappy at Real Madrid. Whether we choose to believe he is just posturing for a raise in his current contract is a moot point at this stage.
Manchester United are one of the interested parties. Louis van Gaal has made great strides already in his time at the club, and in this second season we are likely to see a much more competitive side, who will be particularly hard to beat.
In order to achieve the standards that the Dutchman desires, his club need to be in the market for the best players, and Sergio Ramos falls into that bracket.
Let's take a look at three reasons why Ed Woodward needs to get the cheque book out pronto...
Manchester United aren't lacking in players who can step up to the plate and take on board responsibility, but Ramos is head and shoulders above their current staff.
A real leader, who is more than happy to go to war in each and every game, Ramos inspires.
The ex-Sevilla man will more than back up his words with deeds and can be relied upon to be right there in amongst it when the going gets tough.
Precisely the kind of player that Van Gaal needs in his back four. Talking, cajoling, leading.
Decent at both ends of the pitch
Whilst never the fastest defensively, his positional sense is peerless. And he goes where others fear to tread. If it means he gets hurt in the process, so be it. Ramos is a true warrior with no quarter asked or given.
His goal for Real Madrid broke the hearts of neighbours Atleti and turned the tide in the 2014 Champions League final but is just one of many.
Van Gaal can certainly use his effective presence from set-pieces.
At just 29 years of age, Ramos has already amassed a fairly extensive set of titles.
He is a World Cup and double European Championship winner for Spain, and a Champions League, La Liga and Copa Del Rey winner with Real Madrid.
In all of the campaigns where his teams have been successful, Ramos has stuck his head above the parapet and been one of the main reasons for that success.
Madrid are likely to fight tooth and nail to keep him because they will be acutely aware that he will make any opponent stronger and Madrid weaker in the process.
It's a signing that can win Manchester United the Premier League title.