Sir Alex Ferguson caused a stir when he claimed in 2012 that it would take Manchester City "a century" to match Manchester United's success.
The legendary United manager may have been correct, but a lack of history does not explain why City have less than half as many Facebook and Twitter followers as fellow emerging giants Chelsea.
City have been very successful since being taken over by Abu Dhabi United Group in 2008. The 2011/12 campaign saw them win their first league title in 44 years and they repeated the feat last year. However, they have not evoked the same love - or hate - that Roman Abramovich's Chelsea sides have since he purchased the London club in 2003.
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Much of the fame that Chelsea have built in recent years has emanated from one man: manager José Mourinho. It was he who put together a squad that appeared virtually unassailable between 2004 and 2006 - dominating English football in a manner that City have yet to match.
Along the way, Mourinho received much publicity for fallouts with several high-profile figures and was even labelled an "enemy of football" in 2005 by UEFA referees chief Volker Roth.
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It is fitting that Mourinho, now in his second spell at the club, appointed controversial captain John Terry and was fined for allegedly illegally tapping up Ashley Cole - another Chelsea legend who has had his share of negative publicity.
More importantly, the defensive solidarity on which Mourinho built his teams became engrained in Chelsea's identity. Even without him at the helm, they frustrated European giants such as Barcelona and Bayern Munich. City, by contrast, have barely left a scratch on the Champions League elite.
Beating the best
Apart from not leaving an impression with a particular brand of football, City have also failed to take Europe by storm in terms of results in continental competitions.
The money invested in them recently has not been enough to take them past the Last 16 of the Champions League. They have also failed to make it past the quarter-finals of the Champions League in three campaigns since Abu Dhabi's takeover.
Meanwhile, Chelsea have been a consistent challenger for Champions League glory - finally winning the competition in 2011/12 and achieving Europa League success the following season.
New kids on the block
If City want to become as famous as Chelsea, they will have to undergo a period of Premier League dominance and sustained success in Europe.
They may have proved in their two title-winning campaigns that they are a team with tremendous fighting spirit and become somewhat detested for their spending power, but the Premier League only has space for one pantomime villain. It will take some effort to dethrone Chelsea from that role.