It is becoming somewhat of a regular occurrence that we are hearing reports of managers of foreign clubs warning their players away from a move to Newcastle.
We've seen Remy Cabella warned away from a move to Newcastle in recent history, he signed on the dotted line anyway. We've seen Florian Thauvin told that Newcastle are no good but he took the advice. Most recently, we have seen the Wolfsburg striker Bas Dost told that Newcastle would be a bad career move for him, by his manager Dieter Hecking.
Why is this? Why do managers around the world all have the idea that Newcastle are a bad club? I can tell you why, it's because of the management. Mike Ashley and his board of directors have made the club not only a laughing stock, but a 'bad choice' for any player to develop their career.
This is simply not good enough. Newcastle have always been a team that players would love to play for because of the history of the club, the size of the club and the fans. For anybody on the outside looking in, Newcastle now just look like an average club that is run very poorly.
This just isn't good enough from Mike Ashley. He is making one of the most famous clubs in Britain into one of the worlds 'joke clubs'. This to me makes no sense. The man is a world renowned businessman, one of the best around.
He is a multi-billionaire but he can't even employ a decent PR team to cover over the bad press that the club seems to get on a daily basis. It comes to something when their own fans think the club is a laughing stock.
Newcastle look set to start yet another long summer transfer window as they have already fallen behind transfer schedule. At this point last season they had already signed Jack Colback and Ayoze Perez but with no transfers yet this summer, and none looking likely just yet, they need to pull their finger out.
Ashley needs to start acting on what he said ahead of the final game of the season. It's starting to look to me as though that interview was just to pass the buck on to Lee Charnley and make him the scapegoat for all of the club's goings on.
He did then go on to announce he is stepping down from the board, so now who is accountable? One thing is for sure - it will be another summer of drama at St James' Park.