Markus Babbel admits he "flinched" when he heard Liverpool had signed Roberto Firmino for £29 million and believes there will be significant pressure on the Brazilian to deliver at Anfield.
The Reds confirmed they'd signed Firmino from Bundesliga side Hoffenheim on Wednesday, with Liverpool Chief Exectutive Ian Ayre flying to Chile to finalise the deal.
Firmino becomes the Merseyside outfit's fifth signing of the summer and the second most expensive player in their history after Andy Carroll's £35 million move from Newcastle United in 2011.
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Liverpool spent over £100 million on new recruits last summer, however, the likes of Mario Balotelli, Dejan Lovren and Lazar Markovic all offered poor value for money during their maiden season at Anfield.
And Babbel feels that the large transfer fee could effect Firmino's performances negatively, but, believes the 23-year-old will succeed in a Red shirt.
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"That is brutal," Babbel told German newspaper Bild.
"When I heard that I flinched, because even for Liverpool that is not chicken feed.
"He is under a certain pressure with this weight on his shoulders.
"He is an atypical Brazilian, more German than many Germans. Roberto is disciplined, has enormous assertiveness.
"Roberto does not complain when he is fouled. He is not an actor, he stands up again. That is beneficial in England, because that is what English fans like to see."
All eyes will be on Liverpool and Brendan Rodgers after a lacklustre 2014/15 season.
The Reds finished just sixth in the Premier League and crashed out of the Champions League in the group stages.
After spending a small fortune last summer and seeing no rewards, there was plenty of speculation that Rodgers would lose his job following his side's 6-1 shock defeat against Stoke City on the final day of the season.
The Northern Irishman kept his job, however, assistant manager Colin Pascoe and head coach Mike Marsh both lost theirs and it's likely Rodgers will be under the watchful eye of owners Fenway Sports Group.
Instant success is needed from the first game of the upcoming season and the Reds boss will be desperate for Firmino to fire early.
Firmino has been brought in to likely replace Raheem Sterling, who looks destined to move to Manchester City in the next coming weeks. Sterling played a significant role in the Liverpool team over the past two seasons and his replacement will be judged fairly quickly by Kopites.
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