There have been a number of reports over the last few weeks linking prolific QPR striker Charlie Austin with a vast amount of clubs, with the team touted as the favourite for his signature being Newcastle United.
However over the last week or so there has been a peak in interest from other clubs, including West Ham and Leicester City. News broke on Friday morning that the Foxes had tabled a £12 million bid for the English forward, however this bid was rejected as it falls short of Ranger's £15 million asking price.
Surely now this must spark Newcastle into action, if what Mike Ashley said was true and all that's left to do is bolt the horse onto the cart.
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The issue seems to be the same as it has always been for the Tyneside club, the player is overvalued and the Magpies are unwilling to splash that extra bit of cash to sign their man, we saw examples of this last year with Bafetimbi Gomis and Alexandre Lacazette.
Newcastle need a marquee signing to spark the fans back into life, and create a buzz around St. James' Park. Austin would be this signing. It's obvious to see as Newcastle fans all over social media sites are crying out for his signing, desperate to see their club return to it's former glory.
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Newcastle can't afford to waste more time
Newcastle can't afford to play games with this man anymore, they either have to stump up the cash that QPR want for their star man, or move on to a new target.
With other clubs closing in their time is running out to go tit for tat with QPR over the players price, as Leicester are likely to soon table another bid for the striker closer to his asking price, in order to attract a higher caliber of manager, after the recent dismissal of Nigel Pearson.
But on the other hand, Steve McClaren recently sent out an email to the toon army, stating that he has finally gotten his backroom staff into position and asking the Geordie faithful to be patient as himself and Lee Charnley eye up their main targets.
On the bright side for Newcastle fans the club did recently state that they wanted to bring in their first signing before their first pre-season game against local side Gateshead F.C.
So will Charnley man up and crack open that war chest that the hierarchy and Newcastle have been so eager to tout about, or will he simply fail to put his money where his mouth is and let another quality player slip through his grasp?