The latest Monday Night Raw scored awful rating numbers on the June 29 edition.
The actual rating was 2.51 with an average of 3.462 million viewers which is down from last weeks 2.63 rating. If we go back even further to last year's June 30 edition of Raw we can see that Raw has fallen even further from the ratings that it usually averages around this time of year.
Last year's rating was a 2.94 rating with an average of 4.332 million viewers. Clearly, we have a problem here! Here are 3 things that I believe WWE needs to change if they don't want their ratings to slip even further.
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The first thing that WWE needs to change is its opening. For far too long has the opening of WWE's flagship show been far too predictable. We all know what usually takes place. A 20 minute opening promo, usually from one or all of the members of the authority, which usually ends up with the main event of the show being booked after one of the faces of WWE's roster comes out to challenge the authority.
Now don't get me wrong these openings can be entertaining. Just look at this past Monday's opening with Seth Rollins version of The Price is Right. I mean, surely Kane getting a trip to Hawaii is entertaining right? On the other hand, how long is it before Triple H and Stephanie McMahon are back on our screens delivering another predictable and frankly boring promo that we have come to expect over the years since the Authority was formed.
Instead of this predictability we need a change of pace which, frankly, is an easy change for WWE to make. How about opening Raw with an exciting, hard-hitting match-up to get everyone amped and excited for the rest of Raw.
Just imagine if John Cena and Cesaro's United States Championship match had opened the show with Kevin Owens on commentary. It would have set the bar high for the rest of the show and most importantly it would get people excited about what could possibly transpire on the rest of the show after such a quality match-up.
Ranking the Wrestlers
Secondly, WWE definitely needs to put some sort of ranking system in place to stop most of Raw's match-ups feeling so meaningless. For example, take King Barrett and Jack Swagger's match on Raw.
This was as meaningless and predictable as a Raw match could be as it was obvious that Barrett was going to get a victory over a guy that hasn't been relevant since his feud with Rusev.
Now, imagine if there was a ranking system on Raw and that a win for either competitor would get them one step closer to a championship. Suddenly, the match would mean a whole lot more and would give King Barrett more credibility as the quick ending to the match would be justified because of Barrett's thirst to climb the rankings towards championship gold.
It would also give the championship's more credibility as they would always be heavily contested for which would give the championships more legitimacy and less of a sense of them being just a prop to help superstars get over.
Finally,if WWE are insistent on keeping their 3 hour time-slot due to the added advertisement revenue they get from it then they need to learn how to write consistent television and refrain from letting awful segments get the light of day.
Here are a few examples from where WWE are going wrong with booking Raw. The divas and the Ziggler/Lana/Rusev situation come to mind. Frankly, the divas division is still a mess despite WWE apparently giving divas a chance
. It seems like the current Nikki Bella vs Paige feud has been going on for an eternity and to make matters worse we still have no storyline progression from when their feud started. Are we meant to cheer or boo the Bella twins? Are we supposed to support Paige when she says things like calling Tamina Snuka a man? What has she done to make us think that we want her to succeed in her quest to stop the Bella twins? Nothing. And that needs to change.
WWE needs to start giving these divas defined roles and some quality storyline support and then hopefully we will care about them. The Ziggler/Lana/Rusev love triangle is a similar mess that should have never been allowed on the script for Monday Night Raw.
As soon as Rusev got injured this storyline should have been put on hold immediately because at the moment the story is making Rusev look more pathetic by constantly being rebuffed by Lana not to mention the fact that Dolph Ziggler and Lana don't have much in the ways of on-screen chemistry.
If WWE actually start to change things on Raw we could see the ratings start to climb back up again. But if they fall into their favorite pitfalls over and over again we won't see any improvements to the quality of Raw. It may get worse and the WWE fanbase does not deserve that.