Kevin Owens was defeated by Finn Balor at WWE Beast in the East earlier today and whilst the win has been a long time coming for Balor, there has been a small backlash online.
Kevin Owens has been the most dominant NXT Champion since the brand began, but the writing was on the wall when Finn managed to pin the champion for this first time in his NXT career on Wednesday nights episode of the show.
The former Indy wrestler has been making waves in NXT and was thought to be the only realistic conqueror of Owens who continues to dominate on the main roster as well.
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Owens faces John Cena for the United States Championship in just over two weeks at Battleground, but has this loss put doubts in the mind of the WWE Universe?
The truth is that the WWE Universe know very little about Kevin Owens, he arrived in WWE a few weeks before Elimination Chamber, pinned John Cena in his first match on the main roster before once again putting in a show stealing performance at Money in the Bank but coming up short.
The WWE Universe already knew Owens was beatable, WWE are not trying to make us believe he is on par with Brock Lesnar, they are just trying to make us believe that he is a big enough talent to take that title from Cena and this loss doesn't change that.
Finn Balor was huge in Japan in his Prince Devitt days and there was no way WWE were going to allow him to lose in a country that worships him.
He has fought a few times for the title and has always been a step behind but this match was a show stealing performance from both men. Owens once again hit the five knuckle shuffle as a way to taunt Cena, and WWE could now say that Kevin was overlooking the competition of Balor, but when all's said and done there is a new NXT Champion and it is fully deserved.
Of course Owens will be awarded a rematch and hopefully that will now be on Monday night Raw and maybe Cena will cost him the win?
But NXT is under the leadership of Finn Balor now and the fact that he won the title clean will mean that the likes of Samoa Joe and Rhyno will now be coming after him, as well as Hideo Itami and Sami Zayn when they are back from injury.
The future looks just as bright for NXT as it does for Kevin Owens. For once WWE got this spot on and don't be surprised to see Kevin Owens lift the US title as early as Summerslam, he is about to be a force to be reckoned with on the main roster.