Vince McMahon may be getting on a bit in years but the WWE CEO is showing no signs of relinquishing his iron grip on proceedings if reports today are to be believed.
The WWE king-pin is known for enforcing his own rules on the company and continues to have the final say on all major decisions as he looks to maintain its position as industry leader.
And now, according to Dave Meltzer, there are strong signs that McMahon has used his power to ban anyone mentioning a specific term on TV shows.
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Writing in The Wrestling Observer Newsletter, Meltzer claims that McMahon might have banned announcers from mentioning the term "backbreaker." This after the move went totally unmentioned when Sheamus dropped his "Irish Curse" version during Monday Night Raw last night.
The report fails to say for certain whether Vince McMahon is behind the move but, if the term remains taboo from here on out, Meltzer did say that it will solely be because Vince McMahon has decided so.
If the ban has been in place it wouldn't be the first time. The "backbreaker" term has been put out of circulation by Vince McMahon for WWE TV shows before.
It is unclear at this stage exactly why a company wide ban on the term would be enforced but there is speculation it is in relation to recent lawsuits against the WWE.
With the WWE facing legal trouble from former wrestlers citing mistreatment and malpractice the company has already removed one move - Seth Rollins' curb stomp - from the WWE vocabulary this year.
With the WWE not yet out of the woods in the courts perhaps they are being extra cautious with how they promote a brand that is supposedly fully PG at present. Making reference to a "backbreaker" certainly doesn't sound particular PG that is for sure.
There will be a section of the WWE Universe - those who crave a return to the extreme Attitude era- who would see any ban as a sign the company is heading in the wrong direction.
At this stage, though, even if the announcers have been prohibited from calling the "backbreaker" there doesn't appear to be any signs that the move itself will be put out of service.