Newcastle United earlier this week announced the signing of Georginio Wijnaldum from PSV Eindhoven in a deal worth around £14.5million.
Wijnaldum comes to Newcastle as the third most expensive signing of Newcastle's history, just behind Alan Shearer and Michael Owen.
This is a deal that should send out a message to the entire Premier League that Newcastle are not messing around this summer, they are here to stay.
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Wijnaldum is a definitely a sign of better things to come at St James' Park this season, and with Aleksandar Mitrovic reportedly waiting in the wings, Newcastle could do very well this season.
Wijnaldum has already signed on the dotted line and if Mitrovic was to do the same then Newcastle and Mike Ashley would have already spent the best part of £30million.
They would then need to buy at least two defenders and maybe another striker. All this means that Newcastle United are not messing around and the rest of the Premier League should take note, it could be another big season for Newcastle, presuming Ashley keeps his cheque book out and makes a few more big signings.
Ashley has been known to invest as little as possible in his football club, but with his first ever public interview two months ago, and now his cheque book being used, it looks like the penny may have finally dropped.
He has finally realised that the best way to get even more money out of the football club is by investing money and helping the club become the best it can possibly be. If this continues then Newcastle fans will be pleasantly surprised and at the same time over the moon.
All they want from their club is a little bit of ambition, and they finally seem to be showing it.
What do you think, has the penny finally dropped with Mike Ashley?