Since debuting in the WWE way back in 2002, John Cena has become the face of the culture change that has swept through the organization.
Gone are the crazy, hell-raising and downright controversial days of the Attitude Era and in its place is a more family-friendly brand in which the likes of John Cena are idolized by young fans.
Not all wrestling fans are behind the move to a clean cut WWE however. Cena though, speaking in an interview with The New York Post, explained just why the powers that be had to make a change.
"In the height of the Attitude Era, it could be compared to a touring frat party," the WWE Superstar explained.
"We made a conscious effort to clean up."
Back in the '90s and early '00s blood, bad language and obscene storylines were the norm in the WWE ring. And by the sounds of Cena's frat party comments the crazy antics didn't stop in the arenas.
As the WWE has continued to grow, however, and Vince McMahon and co have looked to take the next step to securing the promotion as an industry leader, a PG-theme has taken over.
Critics say this takes away from much of the excitement, and John Cena himself has been used as a scapegoat by some who say that the clean-cut brand is boring.
But, whilst there is no doubting that the Attitude Era threw up some dramatic events, the PG-era has opened up the WWE to a host of opportunities outside the ring.
Charity work is now a big part of any WWE Superstar's routine and John Cena's role as a Make-A-Wish leader simply wouldn't have been possible back in the day when wrestlers were more concerned with shocking their audience than appeasing angry parents.
John Cena will always have his critics, and WWE will always have a section of fans calling for a return to a more violent past, but the amount of good work that is possible now that the fraternity days are behind them surely out ways any negatives a tamer product might bring about.