Relegation is a tough time for most clubs. Even after parachute payments, most of these clubs plunge into financial difficulties.
Some come right back up like Norwich City, while some don't (Fulham).
Sometimes, it incurs some bizarre experiences.
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It was the same case for Hull City fans as they got a rude awakening at the beginning of their most important transfer window for years.
The club's official Twitter page made an announcement on the behalf of the proposed Hull City Tigers.
The Tigers announced their new sponsors, will be... wait for it... Flamingoland!
The zoo/theme park is the club's new sponsor. The Tigers will be donning the logo on their team's strips next year.
The East Yorkshire side has gone through some troubled times over the last few years. Relations between the owner and supporters have been distant for some time now. Owner Asseb Allam has been the scapegoat for most of the allegations for trying to maximise his club's profit.
Here is the original tweet:
Supporters of other clubs had a colourful view of the proceedings:
Hull City Flamingos for the win!
Do you think this is just another kick in the teeth for Hull's suffering fans? Give us YOUR opinion in the comment box below!