It's no revelation to most that transfers for British players (particularly English ones) come at a premium with Liverpool involved in yet another record English transfer; the other being Andy Carroll incoming from Newcastle back in 2011 for £35 million.
But where does this hyper-inflation of English talent stem from? And would a similarly talented player from another nation be equally as valuable?
Recent evidence would suggest not. Just two months ago we saw the sale of Memphis Depay to Manchester United for almost half of the agreed fee for Sterling. Depay is a regular for Holland who had an incredible World Cup campaign in 2014 of which he was a key figure.
Both players are born in the same year however unlike Sterling, Depay boasts a host of honours both with his club and individually; winning the Eredivisie last term as well as winning the Golden boot.
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So why is Sterling worth nearly double the fee agreed for Depay? I believe the secret lies in the fact that Manchester United acquired Depay from PSV, a foreign club with no negative affiliation apart from Van Gaal who has managed virtually every direct rival of PSV's at one time or another in Holland.
The other and probably more accurate reason for why the fee is so staggeringly high is due to a rather uncomfortable truth; There is simply a very limited number of good English players playing the game today.
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Sterling is by no means the first to command a price tag which domestically is way above his value internationally. Players like Andy Carrol, Luke Shaw and James Milner all cost above £25 million in the last 5 years and none of whom have lived up to their billing costing a mouth watering £88 million combined.
So why do clubs keep paying it? The answer could lie in good PR with the fans and media alike. Clubs which are seen to be bringing through British talent like Arsenal, Southampton and Liverpool do get an easier ride from the media because they are developing home grown players. The other could be even more simple; so that clubs do not fall foul of UEFA's home grown player rule.
With no English players coming through the ranks at City, perhaps this move is to swell their squad numbers with English players.
However simply to label a potential £100million investment as merely a PR move or a move to comply with UEFA rules seems far fetched. Sterling clearly has great potential and ability however his off the pitch behavior does not point to a player who is working hard day in day out to improve and to be the best that he can be like the best players do.
At best his actions off the field can be seen as immature and badly advised or at worst completely crass, classless and showing a complete lack of respect to one of the biggest clubs in English football history.
With such question marks over his off the field behavior as well as his attitude you would have to be an extreme optimist to suggest this will be yet another English record transfer which may not pay off.