It's summer. The beaches are packed, the Pimms is flowing, the dust is blown off the BBQ and everyone pretends to be huge fans of tennis whilst Wimbledon is on.
Still, there seems to be a huge gap. A summer football tournament, a Euros or World Cup. Yes, we've had the Copa America, but nothing featuring any of Europe's teams.
Instead, football fans are subjected to months that stretch to an eternity of no football to watch, no excuse to see the girlfriend and one less excuse to go to a friend's house or the pub.
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This summer has been witness to one of the most lengthy and endless reels of transfer "rumours", "gossip" and "sagas" ever seen.
Rather than watching the variety of drama that international tournaments have to offer, fans have to seek excitement in the back pages of the newspaper that churn out the same stories.
David De Gea, Sergio Ramos, Raheem Sterling, Paul Pogba are just some names that most football followers are now completely fed up of reading about.
Louis van Gaal, upon his press conference which saw the official unveiling of new boy Memphis Depay, was the latest to criticise the length of the transfer window.
We still have six weeks of more stories that are heard through the grapevine and pre-madonna footballers seeking to cut all loyalties in chasing money and silverware.
Also, expect fans tweeting and posting about every shred of information that is thrown into the football pot of hearsay potion too.
Only a handful of clubs seem to be actually biting the bullet in the transfer market this season, with Manchester United's well documented capture of four players already.
Juventus have made an impressive nine acquisitions including Mario Mandzukic and Sami Khedira. Expect Chelsea and Manchester City to go big later in the window, with Kevin De Bruyne on City's radar and Chelsea after Axel Witsel.
One saving grace is the classic Sky Sports News transfer deadline day programme. There is still something good to come from the stories of players your beloved team may or may not buy.