Tyson Fury publicly taunted fellow British heavyweight David Price over the weekend, taking to Facebook after his rival suffered a brutal knock-out in a fight for the European crown against the unbeaten Erkan Teper in Germany.
Price suffers KO loss
The Liverpudlian was looking to claim the EBU heavyweight strap and make a statement against Teper, but talks of potential bouts with Deontay Wilder and Anthony Joshua all came crashing to a halt for Price, who suffered his third loss as a professional on Friday night.
The German challenger looked the aggressor through the first round and in the second the 33-year-old landed a left hook that knocked the Englishman out cold. Consequently further eyebrows have been raised towards Price, who was unable to keep a noticeably fleshy, smaller opponent at distance behind his jab.
The 2008 Olympic bronze medallist looked unsettled in the fight as his defence was unable to guard punches being thrown his way. When Price opted to hold onto his challenger, Teper was able to out muscle and continue his onslaught.
The main talking point will be the 32-year-old's chin, as the former British champion was stopped for the third time in his career. The confidence Price had and fight fans witnessed before the Tony Thompson losses has definitely gone.
David Price - the rise and fall
In early 2013 the Liverpudlian was talked about as the next heavyweight sensation, earmarked as a potential opponent to ruler Wladimir Klitschko in the near future. After a nine fight KO streak with wins over Audley Harrison, Sam Sexton and Matt Skelton, American Tony Thompson was next for Price, who was expected to make a statement against his toughest challenger.
The former Olympian suffered a perforated eardrum in the fight and was stopped in the second round. Then a rematch five months later ended in defeat again, where Price fatigued and was stopped again by Thompson, this time in the fifth round.
A change of scenery and promoters then took place as Sauerland started to manage the British heavyweight, taking him on a tour of fights away from home in Denmark and Germany. A run of four consecutive wins still never gave Price the boost of self-belief and after Friday's loss the once touted prospect is now facing a near impossible task to get back up the heavyweight mountain.
This didn't stop long time rival Tyson Fury taking digs though, as he took to Facebook to air his thoughts.
Fury's Facebook taunts
The always vocal 26-yea-rold heavyweight posted several pictures of Price after his defeat. The undefeated 'Gypsy Warrior' uploaded one of his rival in the ring after the loss, which Fury jokingly captioned 'you my friend are a legend'.
The former British and European champion then edited a picture of Price, taking out his chin, highlighting the often criticised reputation that the Liverpudlian can't take a punch.
The insults didn't end there, with Fury editing his fellow boxer's head onto a plumber (working on a sink) in a picture which Fury worded 'at least he has a trade to fall back on'.
Another uploaded picture of a cake, personalised with a plumber working under a sink and the writing 'all the best in your new job David', was also posted.
Fury/ Price rivalry
A tirade of insults from Fury has reminded fans that there's no love lost between these two fighters, who at one stage were looking at a massive domestic fight. The pair fought in the amateurs, with Price winning on points, but Fury has been quick to state that he dropped his rival during their bout.
A simmering dislike towards each other set the tone for a huge showdown that was never scheduled, as Fury vacated his Commonwealth crown when Price held the British strap, leading the 32-year-old to claim both titles in a 2012 win over Sam Sexton.
Now with Fury looking ahead to his first world title shot against Wladimir Klitschko in October. There is no likely possibility of a domestic grudge fight between he and Price ever happening.
What now for Price?
In the weird world of boxing this loss for Price may actually help him get a shot at world honours quicker than normal.
WBC champion Deontay Wilder recently successfully defended his gold against Eric Molina and there is the possibility if the American is able to defend again in September that he will have another option for a voluntary challenger and why not pick David Price?
The champion still has many doubters so a defence against a fighter who has been stopped three times and may be vulnerable would be the perfect selection, especially as Price has recently said he could beat Wilder on Sky Sports.
The long road back may not be so long for the 32-year-old. When champions see a chink in a boxer's armour then they are likely to want to fight them so they can maintain their status as a belt holder. If a voluntary opportunity doesn't arise for the Liverpudlian though then there will need to be a change in technique for the former KO machine.
Its not all doom and gloom however. Heavyweight ruler Klitschko suffered three stoppage losses before changing his style under the tutelage of the great Emanuel Steward to become one of the longest serving heavyweight champions in boxing history.
At 32 years of age he has his work cut out for him, but with nothing to lose and no pressure, the formerly labelled prospect may be gone, but Price the boxer isn't finished yet in the sport.
Boxing fans, does Price have a career in the sport? Should he get a fight against Fury or Wilder? Let us know in the comments box below.