Arsenal fans have good reason to protest at ridiculous prices

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Unlike the saying, there are three things that are certain in life: Death, taxes and Arenal charging supporters another £60 for each of their three new kits every season.

Arsenal's Puma deal in the summer of 2014 signalled a new era in the commercialisation of the north London-based club; three new kits gracing the Armoury store of the Emirates with excited fans determined to replicate their heroes in the fashion arena.

How much?!

But despite £60 match day ticket prices, £3.50 match day programmes and the costs of travel, food and drink, merchandise is not subsidised for loyal and passionate supporters.


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Arsenal and Puma have released three new kits for the upcoming 2015/2016 campaign, their over-the-top promotional events outside the Emirates Stadium and in Singapore signifying the tabloidisation farce that has taken over the club in recent years.

The cost of the new Arsenal home kit exemplifies how fan are being priced out of supporting their club to the full extent. The home shirt short sleeved itself costs £55, coupled with the price of getting a name and number on the back for a further £16, in addition to a potential Champions League or Premier League badge on the sleeves for an extra £4.

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Regardless of the online delivery fee for Arsenal Direct, the club are now offering a 'Player Performance' kit for £100, claiming this is now the real kit that players wear on the pitch.

A disgrace!

To charge around £75 for a shirt that isn't even real is a disgrace that makes players even further disconnected from their adoring fans who would pay for even a glimpse of the superstar millionaires.

Yet despite the thousands of global supporters that will buy the shirts, drink the overpriced beer, eat the overpriced pizza and buy a programme that's content is free on the website, the Gunners have still found themselves priced out of significant transfer dealings that could be the difference for the league title next season.

While injured players, such as Theo Walcott last year, have picked up their wage packets in excess of £100,000 a week, supporters struggle to even watch their side in the flesh, despite their everyday commitment and passion to the cause.

An insult to their love

Football players and staff are expensive, the maintenance of a stadium and training ground even more excessive, but increasingly charging supporters for kits is an insult to their love for Arsenal Football Club.

Players change shirt numbers, the third kit gets worn rarely and the minimal changes on this year's home kit shows up the promotional model that claims that this merchandise is 'Powered by Fans'.

If prices continue to rise, the only thing that will be powered by the fans could be a boycott on merchandise until they are treated fairly and respectfully.

Arsenal fans, how many of you agree that the club are charging too much for shirts etc? Let us know in the comments box below.

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