When Seth Rollins became WWE Champion at WrestleMania 31 he did so in dramatic fashion, hijacking the Roman Reigns vs Brock Lesnar match and dispatching the former with a trademark Curb Stomp finisher.
But, ever since that infamous night, Rollins has been unable to use his popular finishing move in the ring, the WWE having seemingly done its best to airbrush the move from history.
And now, after months of speculation as to exactly why the Curb Stomp had disappeared from Rollins' repertoire, the wrestler himself has finally put the speculation to an end with his own explanation.
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Speaking to Fox Sports, Rollins explained that the WWE had saw fit to get rid of the Curb Stomp because of the negative effect it could have on those young kids watching on.
"It was a decision that was collectively made from a PR standpoint," the WWE Superstar said. "Curb Stomp just seemed like it was too perceptually violent, I guess you would say."
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"I never hurt anyone with it. It was just something we didn't want kids trying on each other."
Rollins' explanation this week certainly backs up one theory that has been doing the rounds that the WWE is so concerned with its PG image that they are doing their best to clamp down on anything that looks OTT violent or dangerous.
A rumor that Vince McMahon had clamped down on WWE commentators on calling the 'backbreaker' move adds weight to this theory.
There are those, however, who believe Seth Rollins is simply towing the party line when it comes to explaining the absence of his popular move.
With the WWE currently dealing with a number of lawsuits from former wrestlers concerning concussion issues having their hyped champion stomping on people's heads in the ring wouldn't exactly fit with a safe working environment defense.
Whether Seth Rollins is telling the truth or not doesn't change the fact that the Curb Stomp is not coming back.
The loss of such a great move at a time when Seth Rollins is right at the top of the WWE is far from ideal but, at the end of the day, the Superstar will come and go. The WWE needs to protect its image for years to come.
WWE fans: Is it right the Curb Stomp has been banned? Have your say in the comments below...
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