Andrew Strauss is hoping this summer's Royal London Cup is lit up by players who will help England to successful campaigns in the next two 50-over global tournaments in this country.
England and Wales Cricket Board director Strauss has identified last winter's World Cup in Australia as a "turning point in the one-day game" and he wants to see more evidence that home-grown players are up with the pace.
The RL Cup, which begins on Saturday and leads to a traditional Lord's showpiece final on September 19, is the stage for future England players to press their claims.
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To do so, they will need to demonstrate the flair and invention with bat or ball which could convince Strauss and the national selectors they can follow the lead set already this season by England in their RL Series victory over New Zealand.
England committed to a new attacking style, having failed to do so three months earlier at the World Cup in Australia and New Zealand, and memorably released their potential when they hit a national record 408 for nine in the opening match at Edgbaston.
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Former England captain Strauss, who took up his new position only two months ago, cites the importance of both the 2017 Champions Trophy and then the next World Cup here two years later.
He said: "This year's World Cup has been a turning point in the one-day game and the recent New Zealand series has shown the one-day game can offer plenty of excitement.
"We know it is something we can be better at and this competition is a great opportunity for players to impress in the run-up to two major competitions in front of home crowds.
"As a player it's a dream to play at Lord's, and everyone will have their eye on lifting that trophy in September."
Holders Durham will help kick off this year's competition, their fixture away to Northamptonshire one of two matches on day one.
Mark Stoneman, who lifted the trophy for Durham at Lord's last September, said: "The 50-over competition is a great opportunity for players to kick on and make a claim for international honours.
"As a cricketer, playing for your country is what you want to do first; then playing a Lord's final comes second.
"So the chance to not only lead your team out but to win a trophy is a fantastic experience."