Boxing has a fabulous history steeped in tradition and great fighter’s names that trip off the tongue such as Mohamed Ali, Joe Fraser, Joe Lewis and Rocky Marciano.
By and large these guys were class acts and presented themselves and the sport in a good light. However, in recent times the heavyweight division in particular has sullied this once proud sport.
Mancunian Tyson Fury's recent outburst's prior to the Wladimir Klitschko fight in Düsseldorf, Germany on 24th October goes to prove the division is performing like a World Wrestling Entertainment type set up.
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Comments by Fury such as "you have as much charisma as my underpants - zero" and "I'm interested in breaking your face in" don't do anything for the sports reputation.
His outbursts are not only limited to press conferences either, the British fighter having tweeted a torrent of unedifying thoughts across the web.
There is no doubt the guy can box. His record speaks for itself with 24 fights and 24 wins but someone needs to remind him that he's also an ambassador for the sport.
Learn from the best
If it's just a case of selling tickets there are other ways. Guys like Muhammad Ali and Chris Eubank were professional showmen and used wit, humour and intelligence throughout their careers.
They were interviewed by this likes of Michael Parkinson and people were interested in them, their story and their sport.
It's a sad state of affairs when Boxing is reduced to a level where it’s compared to WWE but if the Sports governing bodies and the Boxers are not careful that's what will happen.