Trophee des Champions held in Canada, marketing gone mad?

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Given the rising cost of living, how can the French FA possibly continue to host its pre-season showpiece event as far away from HQ as possible?

On August 1, Paris Saint Germain will face Lyon at Stade Saputo, Montreal, some 5,500km away from Paris.

Ever since 2009, the trophy of champions has been hosted by a range of countries across three continents, such as: Gabon, Tunisia and Morocco (Africa), Canada and USA (North America) and China (Asia).


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Hosting the game this far away from home can upset the body clocks of the players and lead to a poor standard of football from tired professionals.

Not only this, but PSG are then expected to kick off their league campaign six days later, after travelling back through as many time zones.

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Money in mind, is it successful?

It is easy to expect that the motive for the FFA’s move is a healthy pay packet, but is this really working? Last year, in Beijing, only around 33,000 tickets were sold in a 66,000 capacity stadium.

If they sold tickets at €40 for the Stade de France in Paris (capacity 81,000) this makes nearly €2million more and saves on fuel which is better for the environment.

The football association of France must consider whether this remains worthwhile.

Broadening Horizons

Could this possibly be a huge PR stunt, an attempt to sell French football to foreign countries? In all likelihood this is going to be unsuccessful; in other nations English and Spanish football tends to rule the roost.

Getting a country like China – which follows the Premier League and Liga BBVA mostly- interested in Ligue 1 is going to mostly be futile. Even if there are a few converts, the money in question isn’t really lucrative enough to be worth the trip.

Still they persist with this marketing exercise and who knows? Maybe in time we’ll see the Community Shield touring the world…

Is this just another way to make money from the FFA? Should it be the fans of both clubs that are taken into consideration first? Give us YOUR opinion in the comment box below! 

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Paris Saint-Germain
Ligue 1

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