You've simply got to hand it to him; Jose Mourinho is a journalist's dream. When Mr Charisma talks, the football world sits up and listens.
Even before a domestic ball has been kicked, he has managed to make all the headlines following his most recent press-conference.
Mourinho and Arsene Wenger have never really seen eye-to-eye, their spats providing some of the most amusing sound-bites in Premier League history. Who could forget Jose's hugely entertaining response to Wenger's criticism of Chelsea's style of play, back in 2005.
Wenger expressed 'concerns' over their London rivals style of play: "I know we live in a world where we have only winners and losers, but once a sport encourages teams who refuse to take the initiative, the sport is in danger."
Even from a neutral stand-point, this reeked of sour grapes, with Wenger looking more than a bit green with envy at the Special One bringing instant success to Stamford Bridge.
Mourinho responded quite brilliantly: "Wenger has a real problem with us and I think he is what you call in England a voyeur. He is someone who likes to watch other people. There are some guys who, when they are at home, have a big telescope to see what happens in other families. Wenger must be one of them - it is a sickness."
I swear, when I heard 'telescope', I nearly fell off my sofa.
There have been literally dozens of digs from each side since and this week has shown there is no sign of this abating.
Wenger has always bemoaned the vast amounts of money that the Chelsea boss has spent on players. To be honest, you could argue he has a point. Mourinho pre-empted any notion of this before Sunday's match-up with Arsenal in the Community Shield, by indirectly telling the Frenchman to "get a calculator."
"If you add up the amounts clubs have spent in the last three or four years I think maybe you will find a surprise," Mourinho said.
He went on to mention the signing of Ozil and Alexis Sanchez, before declaring that Arsenal had a "fantastic squad". He had made his point; Chelsea haven't spent any more than the Gunners.
Of course, this is a load of tosh. When you actually analyse each club's foray into the transfer market since the 2013/14 season, Chelsea have spent a total of a little over £235million.
During the same period, the Gunners have parted with less than £150m, quite the contrast to Mourinho's hinted claim. So the great Blues boss was wrong, right? Hmm...
In typical Special One fashion, he has handed us all a clue as to what his actual point is. At the same time, he knows how easy it is for us all to check these facts out, ergo, disprove his theory.
So why do it? Because this is Mourinho and he likes to think he is one step ahead of us all. When he is inevitably questioned further on the subject, he will advise us to look at the NET spend; what he's brought in with sales compared to Wenger blows the whole argument wide open once again. Clever eh?
What the stats say
Due to the likes of David Luiz being sold for a quite simply astonishing £40m and other big sales like Juan Mata to Manchester United for over £37m, the actual net spend for Chelsea over the same three years is only just over £57m, with a cheeky profit of £3.45m thus far for 2015/16.
And Arsenal? Total net spend for the same period is nearly double that of their rivals at a whopping £106m.
But lets not get carried away here. The bare fact remains that Chelsea's total expenditure since the Premier League's inception is over £1billion pounds, with the net spend over £600m.
Compare that to Arsenal's £540m total and sales in excess of £400m, bringing the net to just over £136m, and you start to see Wenger's point. Especially considering how long the wily old fox has been at the helm, with this being his 20th season in charge.
Both managers will undoubtedly go down in folklore as one of the best ever for their respective clubs.
And I'm sure even Mourinho will one day - perhaps long after he's hung his tie on his bed-frame for the final time - compliment Wenger for the brilliant job he's done at balancing the books, whilst still managing to produce fantastically entertaining and successful teams throughout his time at the club.
For now though, he just loves winding him the Frenchman up. And despite the fact I really like the man, j'adore it when Wenger rises to Jose's bait.
Chelsea fans, Mourinho right in what he says? Arsenal fans, is it simply hypocritical? Let us know your thoughts in the comments box below.