The WWE has been going through something of a transitional phase of late when it comes to their Divas division.
The sensational arrival of Charlotte, Sasha Banks and Becky Lynch a couple of weeks back has shaken up the female element and WWE fans once again appear enthusiastic about the company backing talented female stars.
Todays news then that the WWE are currently on the search for a "sexy Latin female", and are looking in a very bizarre place for such an individual, may leave some fans concerned the focus of female wrestler's talent beyond just their looks may be short lived.
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As reported by NoDQ.com, the WWE are planning to push long-standing female star Lana to the shadows in favor of hiring a Latin female star to bring "sex appeal" to the organization.
And it doesn't look like wrestling talent is very high on their list of requirements for the new recruit, either. The report goes on to reveal that the WWE is actually making enquiries with Mexican news channels as to the availability of their "Latin female weather reporters...who are chosen for looks."
Whether there are many weather reporters with a side gig in the wrestling business is highly doubtful.
Wrestling after thought
Unfortunately, the female members of the WWE roster have long been employed on looks first, with their wrestling talent seemingly an after thought.
The NXT trio's arrival onto the main roster looked like that might be about to change as #GiveDivasAChance appeared to have achieved its goal in returning legitimacy to the woman in WWE.
But it looks like the WWE aren't planning on backing it up with more seasoned female stars from the indie scene. Instead they want sex appeal for one main reason.
They believe, according to reports, that bringing in a Latino female star who can speak Spanish fluently will boost the WWE's chances of dominating the Latin wrestling market - stealing away the audience of rival promotions south of the border such as Lucha Underground.
It is unclear what specific role any new arrival would have in the WWE, but if it takes away from the in-ring time of the likes of Lynch, Banks and Charlotte then it really is a sign that the WWE hasn't learnt anything.