Manchester United legend Eric Cantona is an unlikely figure backing a crowdfunding campaign to buy Bath City Football Club.
The enigmatic French forward, who retired back in 1997, follows in the footsteps of actor Ricky Tomlinson and film director Ken Loach in pledging his support to the cash-stricken club.
Indeed, it's the former Red Devils skipper's relationship with Loach - a long-time supporter of Bath City - that has persuaded Cantona to get involved. The 49-year-old has posted a video urging others to follow in his footsteps and buy shares in the club.
"It's a big challenge to raise the money but don't be scared," said Cantona in the video.
"It's a great club - I saw it for myself - now we can make it even greater."
The former Marseille and Leeds forward is referring to 2009, when he made the trip to Bath to promote 'Looking for Eric'. Cantona played himself in the film directed by Loach and the pair took part in a Q&A to raise funds for the club at the time.
Six years on, the 'Big Bath City Bid' is looking to raise between £750,000 and £1.25million in an effort to secure the future of the National League South side. If successful, the BBCB will run the club as a community-owned asset.
The high-profile backing of Cantona, who visited their Twerton Park ground in '09, is another coup for a group that has the support of the club itself - although they are open to all possible options.
Use Cantona's status
Despite a couple of high-profile misdemeanours, Cantona remains a much-loved figure in England following his time in the Premier League under Sir Alex Ferguson at Manchester United.
Despite turning his hand to beach football and acting post-playing career, he's best remembered for winning four Premier League titles and two FA Cups during his five-year spell at Old Trafford.
Bath City supporters will now be hoping he can add another achievement to his CV - helping to save the cash-strapped club.
You can get involved by following this link: http://www.crowdfunder.co.uk/big-bath-city-bid