The Tampa Bay Buccaneers could not be any more condescending right now if they tried.
The perennial NFC South bottom dwellers have decided, in their infinite wisdom, to create a more female friendly portion to their website, that they have called 'Red'.
According to the team, RED is “a brand new women’s movement that will re-invent the female fan experience.” Apparently, by re-invent, the Buccaneers mean pander and insult.
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This program’s kickoff party includes a few reasonable and non-insulting things such as an Insider’s Talk section with the General Manager Jason Licht as well as some appearances by former Buccaneers.
But it quickly devolves into absolute trash with “gameday style tips from local area experts, and even a RED Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining.”
Oh, it gets even worse. There is a section that will help silly female fans understand all the difficult complexities of football. The first such troubling and difficult to breakdown problem: the play clock!
Helping new football fans understand nuances of the game is great, and so is getting female fans of the team to network together. But for god sake, don't insult them.
It’s insulting to the women in the league’s front office. It’s insulting to the women who officiate the game. And it's insulting to trailblazers like Jen Welter, the first female NFL coach.