West Brom have announced the signing of Salomon Rondon for a club-record deal worth around £12 million.
The striker has joined the Baggies on a four-year deal from Zenit St Petersburg to become their fifth summer signing.
The fee eclipses the £10 million that Albion, who began their season with a 3-0 loss to Manchester City on Monday, paid for Brown Ideye last summer.
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"I am very happy to be here," Rondon told the club's official site.
"This is a new opportunity in my career. I can't wait to be with the other players and to play.
"The club showed a lot of interest in me. That's what is important for a player, what you take into account - and there are expectations of me."
Venezuela international Rondon, who has also played for Malaga and Rubin Kazan, scored 20 goals in 37 games for Zenit last season to tempt Albion boss Tony Pulis to splash out.
"He's got a fantastic goalscoring record in some of the top leagues in Europe and for his country," Pulis said. "He's 25 years of age and still to fulfil his full potential.
"We hope he hits the ground running, of course, but understand it might take him time to settle. I'm sure our fans will help him and get behind him.
"But we feel with age on his side and the prices English clubs are asking for their players, it's a deal worth doing.
"He comes highly recommended. I have spoken to Manuel (Pellegrini) and AVB (Andre Villas-Boas), who have worked with him (at Malaga and Zenit, respectively), and they were full of praise for the lad. We are looking forward to working with him."