When Seth Rollins turned on The Shield last year to join The Authority, it signalled in a new era for the WWE.
It hasn't been a great era, but Rollins has done incredibly well as the heel WWE Champion, while Roman Reigns and Dean Ambrose have flirted with the Main Event scene.
However, if recent recent reports are to he believed, Ambrose looks set to turn on his brother Reigns. But it should definitely be the other way around!
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Reigns Must be Heel
The fans love Dean Ambrose, far more than than they like Reigns right now - well apart from the screaming children - and it would be a waste of Ambrose to make him a heel.
Also, it seems like the WWE don't see Ambrose as a Main Event player or WWE Championship holder at all, which is incredibly unfortunate. And a hypothetical match between the two of them for the title is where having Reigns as the heel makes more sense.
If you were to have any match between Reigns and Ambrose, with Ambrose as the heel, then you already basically know that Reigns is going to win no matter what. If Ambrose was the face however, then there is a real intrigue of either of them could come out on top.
Reigns needs to add the heel aspect to his character before he turns into the next John Cena, and nobody wants that, apart from Vince McMahon who absolutely fawns over Reigns and quickly learnt that you can't shoot someone straight to the Championship any more.
Reigns just has to follow in the footsteps of The Rock and turn heel to get him over more. People want to like Reigns, but his butter-wouldn't-melt act just isn't cutting it right now, with the modern WWE fans.
No Likeable Traits
These fans like Ambrose because he's a little bit insane and you're not quite sure what he's going to do next. They like Ryback because he has a catchy as hell catchphrase and they love Brock Lesnar because he destroys everyone and anyone who gets in his path - heel or face.
Reigns does none of those things. He's John Cena without the garish shirts. And we all know how Cena gets treated by the modern WWE fan.
So Roman has to be the one that turns heel in this story line. At least to make him a little bit interesting.