Rugby Union

New Zealand star in brilliant pre-World Cup advert for national airline

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Everyone knows the Men in Black theme that rocked 90's stereos as one of Will Smith's most memorable hits that saw him perform opposite a singing alien.

So how do you make it better? Add some rugby to it of course.

This is what Air New Zealand has done and they have done it brilliantly. 'Men in Black: Safety Defenders' is the airline's latest in-flight safety video following on from their Hobbit edition nine months ago.

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The video, which features plenty of nods to Adidas - the team's kit manufacturer - has star players such as Richie McCaw and Dan Carter with Rip Torn returning as Agent Zed (Something Columbia Pictures couldn't do in the previous instalment).

Backs Israel Dagg and artisit Stan Walker provide the rapping, with Walker filling-in for Smith while Dagg holds the role of 'ft. Israel Dagg.'

England's previous World Cup coach and 2003 winner, Martin Johnson, makes an appearance as a devil-inspired monster as the lyrics turn to 'they are not pretenders' - an accusation of England's away kit in the 2011 tournament hosted by the Kiwis.

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The video has already had over one million hits in the two days since its launch, a testament to Air New Zealand's creativity. Other cameos include Wallabies and Argentina legends Agustin Pichot, David Campese.

It's fair to say Dagg won't running to a recording studio anytime soon while McCaw looks just as menacing as he does when he leads the Haka.

“We had a lot of laughs on set and were blown away by Israel’s hidden singing talent," said Richie McCaw. "If rugby doesn’t work out for him he clearly has a promising career as a back-up singer.”

You can't quite imagine a English version can you?

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Dan Carter
New Zeland Rugby
Rugby Union

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