It's fair to say that at the end of every Premier League season, everyone sets their sights on the very next one - clubs put in a lot of preparation on their squads and fans have the chance to dream of what they hope will be a good season for their team.
However, a few games into the new season and the dream could turn into a nightmare. Such is the case for Sunderland fans, who have seen their side lose two of their opening games, first against Leicester City then most recently at home to promoted side Norwich City.
The Sunderland faithful would've been hoping for a new beginning under manager Dick Advocaat, who made a retirement U-turn to remain with the club this summer.
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Furthermore, the signings that were made reasonably gave Sunderland fans renewed optimism heading into the new campaign but poor performances leading to two losses have already unsettled the supporters and there are great concerns in the north east that next season could see the Stadium Of Light host Championship games instead of Premier League.
The Black Cats were beaten 3-1 at home by newly-promoted Norwich City. The match saw some extraordinary scenes as yet another exodus by disgruntled Sunderland fans took place and the ones that remained were not any better as they turned on their chairman and owner Ellis Short, singing "Are you watching, Ellis Short?"
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But Dick Advocaat was quick to urge the fans not to blame the owner for Sunderland's dismal start to the season, which has left them rooted to the bottom of the table.
"With all respect, you cannot blame the president for this," he was quoted as saying by Sky Sports. "I have to blame myself and the players have to blame themselves. Now we have to find a solution, otherwise we will have to change something. The way we lost was frightening", reported the Express.
Sunderland have avoided relegation by the skin of their teeth in the past few seasons but this may not be another 'miracle' season as one can only get away with a bad campaign that many times.
The side made some good defensive signings in Younés Kaboul and Sebastian Coates from Tottenham and Liverpool respectively but the two have been unable to combine their strengths as Sunderland have conceded seven goals in just two games.
There have been rumours of more signings entering the door as the club have once again been linked with a move for former loanee Fabio Borini and Manchester United's Adnan Januzaj. Dick Advocaat recently called for more signings and will be hoping that the club can make those deals happen soon, as the Dutchman feels signings are vital to improving his squad.
With the signings they've made so far not making the difference, Sunderland will be hoping that their next signing, if any, will have a positive impact on the side, otherwise Advocaat and his men will have no where left to look but down.