WWE is a business reliant on the continued support of their fans, be it through ticket sales, subscriptions to the WWE Network, or shipping their merchandise bearing the mark of their favorite superstars.
From shirts to replica titles, hats and DVDs, the company creates this specialized memorabilia in bulk.
So, they were likely not too thrilled about the advice of Daniel Bryan to WWE fans. The former WWE World Heavyweight Champion yesterday participated in a Q&A at the Chicago Wizard World Comic-Con, and gave his thoughts on shirts and other merchandise.
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Bryan sympathized with poorer WWE fans that might not be capable of putting money into buying items in WWE Shop. He remembers having a cash-strapped upbringing, and thus promoted the idea of fans making their own shirts rather than spend money they do not have on official merchandise.
The Wizard World tweeted his comments, and Bryan retweeted with an additional hope that this becomes a trend soon:
Whilst Bryan's cheery answer is likely to endear him even more to the followers of WWE, that opinion will probably not be shared with those behind the scenes. Whilst it is unlikely WWE are going to clamp down on homemade shirts for fear of negative backlash, they will surely be less than impressed with a major superstar endorsing this practice.
WWE might always be looking to provide the best entertainment for the WWE Universe, they are first and foremost a business reliant on profits to do so. Bryan's words will almost certainly make no sizeable difference to sales from the website's shop. Still, he might suffer a slap on the wrist for his words during the Q&A session.