BT Sport want out-of-favour England legend Kevin Pietersen to spearhead their Ashes coverage in two years time.
The batsman, who was overlooked by selectors for this year's series, is one of cricket's most colourful characters and is reportedly the marquee name the broadcasters crave to kickstart a new era.
Pietersen will most likely be in Australia around that time anyway for the Twenty20 Big Bash - another tournament to be shown on BT - and despite covering the Indian Premier League is not currently contracted to anybody.
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Sky Sports' cricket team has been the best in the business since they got the rights from Channel 4 shortly after the famous 2005 Ashes series, with Ricky Ponting's arrival this year an impressive coup.
However with BT now major players in the race to show live sport, Sky now need a game-changer having also lost the rights to show Champions League and Europa League football in a stunning deal in November 2013.
Who the new home of the Ashes decide to hire will be intriguing, with many on social media calling on Pietersen to be reunited with fellow England legend Andrew Flintoff.
The former Lancashire all-rounder is a cult hero for many, and his straight-talking could make him an ideal candidate for the job.
Meanwhile the pair's former nemesis', Shane Warne and Ricky Ponting, would also be a welcome addition, having both featured heavily during Sky's presentation of the series this summer.
David Lloyd, Michael Atherton and Sir Ian Botham were again part of this year's team, but having regularly worked for Sky, may stay loyal and opt against making the switch to their rivals.