Juan Cuadrado has joined Juventus on a season-long loan from Chelsea, both clubs have confirmed.
The 27-year-old Colombia forward returns to Serie A seven months since moving to Chelsea from Fiorentina.
Whether there is an option for the move to become permanent remains to be seen.
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"Juventus Football Club can today confirm that Juan Cuadrado has agreed terms on a season-long loan deal from English Premier League side Chelsea," a statement on the Italian club's website read.
Premier League champions Chelsea also confirmed the deal on their website.
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Cuadrado moved to Stamford Bridge in February, but made a limited impact as the Blues won the Capital One Cup and Premier League.
"We all know that Juve is a great club, among the best teams in Europe. They have everything to win the Scudetto (Serie A)," Cuadrado said on the club's official website earlier on Tuesday.
"I hope I can give Juventus my best, 100 per cent. I didn't expect to receive such a warm welcome from the fans in Italy but they have always welcomed me with open arms and that makes me very happy.
"The fans' support will give me further motivation to do well."
Cuadrado was one of Colombia's star players at last year's World Cup but has failed to make an impact at Stamford Bridge since moving from Fiorentina for an initial ?23.3million.
He signed a four-and-a-half year contract at Chelsea but it seems the club are already willing to allow him to play elsewhere after just four Premier League starts.
It will inevitably lead to suggestions France midfielder Paul Pogba will make the switch in the opposite direction, with a move in excess of ?60million spoken of.
Chelsea boss Jose Mourinho refused to discuss Pogba last Friday and the Cuadrado switch appears independent of any negotiations for the former Manchester United midfielder.
Whether anything materialises over Pogba remains to be seen, but the rumours remain.
Cuadrado is excited at the prospect of playing for Juve, who won the Italian double - Serie A and Coppa Italia - in the 2014-15 campaign and finished runners-up to Barcelona in the Champions League.
He is eager to win another league title.
"The league has only started and we hope we can defend the title," he added.
"I want to prepare well for every game and then the coach will decide. I just have to work hard and play my game."
Juve, coached by Massimiliano Allegri, began their Serie A title defence with a 1-0 defeat at home to Udinese on Sunday and take on last season's runners-up Roma at the Stadio Olimpico this weekend.
Chelsea's Egypt winger Mohamed Salah, who moved to Fiorentina on loan as part of the Cuadrado deal, is now on loan at Roma.