With just one week of the transfer window remaining, Manchester United and Arsenal are desperately in need of a new striker if they are to dethrone Jose Mourinho's Chelsea as Premier League champions.
However, despite the roars of discontent on social media, Louis van Gaal and Arsene Wenger are hardly feeling obliged to splash the cash. If truth be told, there are very few top strikers around for a fair price in the modern game.
Take Tottenham Hotspur for example. Mauricio Pochettino has seen a £22million bid for Saido Berahino rejected. Napoli's Gonzalo Higuain, though a special forward, is valued at £67million by the Serie A club. Neither is worth anywhere near their value and, ultimately, both are likely to stay put until the offers are either upped or the valuations met.
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Zlatan Ibrahimovic is one of the few world-class strikers on the market. Though 34-years-old, the Swede would deliver for any club that would be willing to pay his extortionate wages. His ego however puts Van Gaal and Wenger off.
Every time the two clubs tweet, they receive thousands of responses calling for them to announce Edinson Cavani, to unveil Karim Benzema, to sign Sergio Aguero or some other fantastical name. The phrase money talks no longer applies these days.
If it did, United would have Gareth Bale, Cristiano Ronaldo, Thomas Muller and Neymar by now. The reason their bids are continually refuted or rejected is because there are very few individuals around to replace them. Just who would Madrid sign if Bale and Ronaldo left the club? Tactical tinkering would make Ibrahimovic the only genuine option.
This isn't a video game
It's not like FIFA, where you can have the bid accepted if you have the right finances. Supporters have become influenced by video games and simulators. Transfer deals take time, they take work, and they only come about once it becomes mutually acceptable for both clubs. Usually, the seller has a replacement already in mind.
Some have been allowed to move clubs for respectable money. Christian Benteke is Premier League proven and will make Liverpool more of a force. Manchester City overpaid for Wilfried Bony but, despite a difficult first half of the season last term, the Ivorian will deliver in due time.
United and Arsenal need what they cannot have. Wenger and Van Gaal are men under pressure but don't bank on them landing the forward they want. Even if they don't admit it.
Can United or Arsenal achieve any success this season if they don't buy a new striker? Give us YOUR opinion in the comment box below!