When we think of stars who never won the WWE title, names like 'Rowdy' Roddy Piper, Razor Ramon and Jake 'The Snake' Roberts spring to mind. However arguably top of the list is one of the biggest stars of the 90's... The Man They Call Sting.
On Monday's edition of RAW, Seth Rollins' statue unveiling was gatecrashed once the curtain was drawn and out came Sting.
The crowd erupted as he attacked the WWE World Heavyweight Champion and proceeded to raise the title above his head as a symbolic challenge to Seth Rollins and his near half-year reign.
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Some would argue the ideal time for Sting to win the title would be Wrestlemania, or at least the Royal Rumble, however this feels symbolic. The event is the Night of Champions, an evening where the title is celebrated for being a symbol of excellence.
Not only that, but it is possible we will see a lengthy reign lasting until WrestleMania 32 in which he will likely drop the belt and retire after an incredible career.
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Potentially Poor Booking?
It is however, possible that Sting will lose to Rollins as WWE would not want to give the title to a part time star like they did a year ago with Brock Lesnar. If this is the case, Sting's first two matches would be listed as losses and would go down in history as one of WWE's biggest writing mistakes.
If they do not want Sting as Champion would it not have made sense to have a six man tag match between Sting, Ambrose, Reigns and the Wyatt Family? Giving Sting a credible win and avoiding a potential crowd uproar upon witnessing a second loss? Could they not have had him face Randy Orton? A perfect opponent who would not look weak for losing to WCW's brightest star.
Or is that the issue? Are the company unwilling to give Sting a legitimate championship reign because he was WCW's main homegrown talent? Another possibility is WWE will not put the title on the line in order to keep the belt on Rollins, however this would be an illogical decision given the name of the event.
WWE have set up the most unpredictable feud of the year and there are many questions the Universe has that will hopefully be answered in the upcoming weeks; for now though we're satisfied that Sting is back on our TV screens for what is destined to be an unmissable rivalry.