In seasons past, Everton, after a little resistance, have reluctantly sold emerging stars and with the recent saga involving John Stones and Chelsea, still to be played out, observers will be impressed with both Roberto Martinez and the club's stance on their intention not to sell.
Whilst the media and football pundits weigh in with whether John Stones to Chelsea represents a real opportunity for the player to learn under John Terry, or spend his time keeping an already expensive bench warm for Jose Mourinho, it is now clear the player feels his future lies away from Everton.
Under normal circumstances, a transfer request would invoke some form of retribution from the existing club, but Roberto Martinez has shown real guile in remaining calm and consistent in his stance that the player is not for sale.
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There are those outside the club who feel Everton are still one of the most commercially vunerable clubs in the Premier League currently, but when one considers the new Sky deal coming into affect from next season, it is not beyond the bounds of belief that internally, the club feel they can afford to hold out until their share of the deal brings a much needed injection of cash to the club.
The other interesting fact for me is, currently, Everton look like a side going places and if Lukaku continues to flourish up front, they look an exciting prospect for a top 5 position (and a decent cup run) and may well decide where the Premier League title goes this year.
A new era?
Everton are a club with a history of success, perhaps not in the same mould as the BIG 4, but all the same, they are destined to win a trophy or two over the next few seasons - so why would they want to sell any of their top players right now, knowing any such sale will harm their chances of silverware?
Everton appear to be turning a corner, so let's hope for the supporters sakes, they are going to see through their intentions playing out in the media right now, otherwise fans will see them as a feeder club and that will damage the clubs reputation on the field and their financial standing off it.
Do you think Everton will be a surprise package and make the top five this season? Give us YOUR opinion in the comment box below!