UFC 193 has arguably gotten stronger after the Main Event Welterweight Title Fight had to be scrapped from the card.
Change of card
Unfortunately Welterweight Champion Robbie Lawler was forced to withdraw from the card due to a thumb injury. However, far from devaluing the card, the replacement bout has in fact made the card stronger.
Ronda Rousey, the UFC's current biggest draw has been drafted in to defend her Bantamweight Title against decorated boxer, Holly Holm.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4
Article continues below
Originally slated for UFC 195 in Vegas, the Women's Bantamweight Championship bout has been brought forward two months to help sell out the Etihad Stadium in Melbourne.
The UFC is aiming for the venue to allow them to break another attendance record. The standing record highest attendance was at UFC 129, when 55,724 fans descended on the Rogers Centre in Toronto, Canada.
Article continues below
The UFC is now hoping to sell out the 70,000 seater stadium in Melbourne, which would shatter the existing record. The addition of Ronda Rousey to the card will go a long way to fulfilling this aspiration.
Rousey has been touted as the UFC's biggest draw in recent weeks after preliminary figures show that UFC 190 was the highest selling PPV card in the UFC this year with over 900,000 buys.
This was approximately 100,000 more buys than that of UFC 189 which saw McGregor v Mendes headlining with Lawler v MacDonald in the co-Main Event. The UFC 189 card was a much stronger card than UFC 190, proving that Rousey has more drawing power than any of the male stars on the roster.
Rousey has become a global brand in her own right, selling out UFC events and appearing in Blockbuster movies such as Fast & Furious 7.
She has transcended to super stardom outside the UFC and brings new eyes on the sport every time she enters the octagon.
Her opponent, Holly Holm, may not be overly pleased having her fight camp cut short by two months but I'm sure that getting the opportunity to healdine the biggest attended UFC card in history will soften the blow.
The only person who will be ruing the announcement of the fight will perhaps be Meisha Tate, who was originally told she would be given the next opportunity against Rousey.
Will Rousey beat 1 million P.P.V. buys this time around? Have your say below.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms