A fourth bid for Saido Berahino from Spurs was rejected at the death of transfer deadline day yesterday, with the want-away hit-man forced to readjust to lift at the Hawthorns when it seemed certain that a move was on the horizon.
However, in unprecedented circumstances, Berahino berated the club's decision to hold on to him by tweeting: "Sad how i cant say exactly how the club has treated me but i can officially say i will never play Jeremy Peace." @SBerahino
And while it isn't exactly clear whether he meant "play under" or "play for" Peace, what is crystal clear is the fact that the fan favourite has well and truly thrown his toys from the pram - and it's indicative of all that is wrong with the modern game.
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Here we have a player who is earning a lucrative wage at an established Premier League club. He's the first name on the team sheet and many would say that he should count himself extremely lucky to be in this privileged position.
And yet, like so many have tried to do in the recent past, he has attempted to force his club's hand into allowing him to move on in the most disrespecting of ways possible.
The frustration is understandable, of course - he is clearly ambitious and wants to move to a bigger club - but he forgets that he is employed to do a job, a very well paid job, for his current employer. He has a contract, one that he himself has signed, and he should show the kind of respect that would be expected from any player, whether he is playing for Barcelona, Spurs, West Brom or Bathgate Thistle Juniors.
But his belligerent attitude comes of no surprise to anyone, it seems. His attitude has often been questioned, most notably by team-mate James Morrison, who famously came to blows with the youngster during the 2014/15 campaign in a dressing room brawl - an incident West Brom players backed Morrison in.
The good work that manager Tony Pulis has put in to incorporate the unpopular figure into his team would appear to have been undone with this shocking tweet, and it doesn't take a genius to work out that his reputation with the players and coaching staff will have taken a further setback, and a big one at that.
So what now for the promising young striker? Only time will tell. But after he's had a motherly clip round the ear, his priority should be to find his begging bowl and get to work on reviving his now tattered reputation.