Chelsea manager Jose Mourinho was desperate to land Juventus star Paul Pogba over the summer - so much so, he personally phoned the Frenchman on transfer deadline day.
The summer transfer window is often referred to as 'Silly Season', mainly because there are rumours galore going around every day regarding possible moves and possible deals, but the one deal that stood out the most was the future of Pogba.
After a very successful season in Italy, securing another Serie A title and winning the Coppa Italia, Pogba was heavily expected to leave Turin in order to complete a mega-money move to somewhere in Europe.
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FC Barcelona, Real Madrid, Manchester United, Chelsea and Paris Saint-Germain were all linked with signing the powerhouse throughout the summer, but it was the Premier League champions that worked the hardest to secure the signing.
However, they still missed out.
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Now according to reports, Chelsea made a formal offer of just over £50million, which was immediately turned down by The Old Lady because they didn't deem that acceptable enough.
Financial Backing Elsewhere
It's well documented that there is not a lot of financial backing in Italian football anymore. It's not like how it used to be when the best players were at the Milan clubs or at the likes of Juventus and AS Roma and that was the major fear for Massimiliano Allegri when it came to Pogba's future.
Clubs like PSG, Barca and Chelsea could easily triple Pogba's current wage without it effecting them at all.
It was reported that the 22-year-old was only on around £35k-a-week up until he recently signed a new deal worth around double that, but even with his new improved contract, the interested parties could still easily triple that contract.
That was the fear for Allegri and for Juventus.
However, they managed to hold on to their star asset and kept him at the club away from the money-giants, despite Chelsea's best efforts.
According to reports, Chelsea boss Jose Mourinho personally phoned the midfielder during deadline day and tried to convince him to join.
Mourinho has concerns over Nemanja Matic and also Cesc Fabregas after their slow start to the campaign, but he also wanted a replacement for John Obi Mikel.
The Nigerian was expected to leave the club and join Super Lig side Besiktas, but after The Blues failed to land Pogba, they blocked the Mikel transfer.
For Juventus to stand firm and say no to giants of football across Europe shows how serious they want to be in not just Italian football, but world football as well.
It would have been easy for Juve to say yes to £70+m by selling Pogba, but they said no and they turned down several offers for the Frenchman.
Yes Pogba may leave in the near-future, but for now, he's still a Juve player and they deserve credit for achieving that.