Arsenal fans were once again left disappointed on deadline day last week, as the club failed to bring in a world-class striker.
For a number of years now, since Robin van Persie's departure to rivals Manchester United in 2012, Arsenal have lacked a proven and clinical front man.
Olivier Giroud has since been Arsene Wenger's answer to the Dutchman's departure, and while the Frenchman has endured a somewhat successful time at the Gunners, he is still far from the striker that Arsenal ultimately need to challenge for the Premier League title.
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And for the umpteenth transfer window, Arsenal were linked with a host of strikers that could have been the answer to their deep-lying issues, with the likes of Karim Benzema, Edinson Cavani and even Zlatan Ibrahimovic all rumoured with a move at some point throughout the summer.
It's well known that Arsene Wenger has been given unlimited backing by the majority shareholders and board at the club, and after the much-needed signing of Petr Cech, fans maintained optimism for the remainder of the summer.
But as ever, none of the rumours materialised and Arsenal remain without a prolific striker, and without one it's hard to see them maintaining a sustained title bid.
Wenger is renowned for his teams' ability to keep the ball and play nice, controlled football. In midfield, the French manager has a wealth of talent at his disposal in Santi Cazorla, Mesut Ozil, Aaron Ramsey and Jack Wilshere to name but a few.
But it's the lack of goals from the spearhead of their attack that has lacked in recent years, with even defensive frailties becoming somewhat a thing of the past with centre-back pairing Per Mertesacker and Laurent Koscielny forging a formidable partnership at the back.
You need look no further than at what Chelsea and Manchester City have achieved in recent seasons to see what a world-class striker can add to a side filled with creative talent.
Sergio Aguero and Diego Costa scored 26 and 20 goals respectively last season and, while the former missed out on the title with City, he was accountable for the majority of their goals that allowed them to claim second.
And Karim Benzema would have the same effect. The Frenchman has averaged approximately 20 goals in each of the past five seasons with Real Madrid and, while Spain is a weaker league in terms of competition, would undoubtedly be able to replicate such form for Arsenal when supplied by former team-mate Mesut Ozil and co.
Wenger has never been one to spend big unless he is sure that the signing is the right one to make, but with the clock seemingly ticking on his time as Arsenal manager, he might just have to take a slight gamble in a big-name striker and restore faith in fans that he is willing to do whatever possible to ensure that his side keep up with their free-spending rivals.