West Ham capped off a busy transfer deadline day by signing Nottingham Forest winger Michail Antonio for a £7 milion fee.
The Hammers had already added fellow winger Victor Moses on loan from Chelsea in a bid to add more attacking options, and Antonio represents an exciting signing for the east London club.
West Ham have struggled with limited options in attacking midfield positions following Matthew Jarvis' loan move to Norwich City and Morgan Amalfitano's off-pitch bust up with manager Slaven Bilic.
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This is despite, however, impressive away victories over Arsenal and Liverpool so far this season, though shock defeats to Leicester and new-arrivals Bournemouth have highlighted Bilic's side's outstanding frailties, with the latter putting four past goalkeeper Darren Randolph.
And while Antonio's arrival brings little on the defensive side of things, the Englishman enjoyed an excellent season last year and will add extra bite in their attack.
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What the winger will bring is blistering pace to a side currently lacking it, and 16 goals in 50 Forest outings suggests that he will prove a definite goal threat. His goalscoring statistics are made all the more impressive when coupled with the 12 assists that he managed, too.
In addition to his goalscoring exploits, what might please West Ham most is the fact that they have another English-born talent on their hands - somewhat of a rarity in the Premier League given the ever-increasing influx of foreign players.
Furthermore, in his first interview with the club, he stated that he was a fan of the club as a child having grown up in London, and made known his relief to be back in the capital following a lengthy spell up north.
Bilic and first-team coach Julian Dicks have begun the return of former players, and while he has never been an Iron himself, Antonio is another special arrival who will be passionate about helping the club move forward.
FOLLOWING THE TREND
Question marks are always raised when a player tries to make the step up from the Championship to the top flight, but Antonio, like many others to have made the leap, will hope to replicate the rise of players such as Bakary Sako - who has impressed for Crystal Palace so far - as well as new team-mate and Hammer of the Year Aaron Cresswell, who enjoyed a fantastic debut campaign in the Premier League.