Tottenham are made a mockery of in the transfer window each season, deemed not a big enough club in London to bring in the top stars, but always splashing the cash on what they believe to be 'progress players'.
Fans tease at the business Daniel Levy continues to do and this year has been no different. However, for once, it needs to be suggested that perhaps Spurs aren't as bad off as it may seem.
Gareth Bale's record transfer to Real Madrid in the summer of 2013 is the most-recent sign of how Spurs' inadequacies in the transfer window reveal themselves. After the Welshman left London, Spurs recouped their fee they paid and then some, securing £80 million for the winger.
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The Magnificent Seven
Enter 'The Magnificent Seven'.
Etienne Capoue, Vlad Chiriches, Roberto Soldado, Paulinho, Nacer Chadli, Erik Lamela and Christian Eriksen.
Andre Villas-Boas knew the money he got for Bale could be pumped back into the squad, and with Bale on hand to help secure Europa League football before he left, the money could've been used wisely. It wasn't.
Contrary to what BBC Sport pundit Garth Crooks said at the time, Spurs had definitely sold Elvis, but rather than the Beatles, had replaced him with So Solid Crew.
Out of the famed seven, only three remain, with just one, Christian Eriksen, establishing himself as a consistently worthy player of Premier League calibre. Spurs ever since have been recovering from a post Gareth Bale hangover and have had little success at plugging the massive gap he left whilst also absolving themselves of the embarrassment that each attempt brought.
A couple of vain attempts and managers later, Mauricio Pochettino is at the helm now, and unlike others, is trying to make Spurs a little less Spurs.
Capoue, Chiriches, Paulinho, Soldado, Stambouli, Holtby and Lennon to name a few, are all gone. Victims of an over encumbered midfield that Spurs are infamous for, the majority of fringe players have moved on as Poch takes things in a different direction.
Early signs looked promising for Spurs as wise moves for established league players Toby Alderweireld and Kieran Trippier were done early on.
However the transfer clowns follow Spurs everywhere, last-minute mistakes cost them cover upfront in Berahino, while Soldado, who when mentioned the words 'barn door' spring to mind, was on fire at his new club Villarreal. It looked as if Spurs had missed out once again.
But I doubt that's the case.
Berahino not needed
Spurs don't need another striker. Harry Kane will provide the goals this season, what Spurs were missing was a supporting act. The most overlooked transfer on the last days of the window was Heung-Min Son, made Asia's most expensive ever player in a £22 million move, Levy did his homework on the South Korean.
He'll bring flair and potency that White Hart Lane has missed and will provide width to the midfield at the same time. Spurs didn't need Berahino and have saved themselves £25 million in the process. For years now Spurs have been looked on as a panic buying club and bought mid table fringe players.
Pochettino's clearout this summer has nearly equalled the amount they've spent, a rarity for Daniel Levy's club. The lack of spending reduces the pressure on the side who often buy in bulk each year.
The signings this year, albeit a little less high profile, have shown a move away from a trend of activity for Spurs. Many feel they missed out on another striker and have been made a mockery of once again; however, the reality is that Pochettino and Spurs have taken a risk this year, opting for a strong 11 based on consistency.
The season has barely begun and it could well be the case that come January, Daniel Levy revisits an old policy. But for now at least, Spurs have bought efficiently and quietly, an unfamiliar but nonetheless promising sign. The perception is again that they've missed out, but in reality, Pochettino is trying something different - a bold but positive movement.