Plenty of managers like to play down their chances in matches and tournaments. It makes sense, too - they reduce the pressure on themselves and their players, and thus, they make themselves more likely to win. The latest manager to do this is Louis van Gaal, who has ruled his side out of the running for the title.
However, given the investment Manchester United have made this summer, culminating in their £58 million acquisition, Martial, their fans must demand more. This should start with a win against Liverpool this season.
Liverpool are a pale shadow of the side that challenged for the title the season before last; they have lost the likes of Suarez and Sterling, and Sturridge's goals have dried up following a spate of injuries.
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There remains fierce pride in Anfield and that belief makes them a tough side to beat, but with only Philippe Coutinho as a forward of consequence firing on all cylinders for the club, they should be cannon fodder for Manchester United.
Wayne Rooney - who now has a record breaking 50 goals for England after scoring against Switzerland this week - should be riding the crest of a wave. Martial should galvanise the club. Elsewhere, United should also be too strong for Liverpool.
Louis van Gaal must be judged this season as a title contender, as consecutive summers with investment topping £100 million surely demands success.
If Manchester United cannot play with confidence and success against rivals, Liverpool, then they are not on a good path. There is pressure incumbent upon them - and they must now live up to it.