The NBA, in recent years, has stepped up its presence in Europe courtesy of an increased number of one-off games and, of course, the now-annual London regular season contest.
But, whilst the league is still laying the foundations of what they hope will be a prosperous future in the continent, one owner from one of Europe's top basketball teams is ready to take his team stateside.
As reported by Spanish news publication ABC, Florentino Perez - president of Real Madrid - has revealed he wants to see his team added to the NBA.
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"I would love for Real Madrid to play in the NBA," the translated quote from Perez, made during a radio interview with SER, reads.
"The commissioner comes here soon and [I will] try to talk to him."
With Adam Silver set to be in Madrid for the European team's preseason exhibition game against the Boston Celtics this October, it appears that the big-dreaming owner will seek the NBA commissioner's ear.
With the league's London games proving a success in recent seasons, there has been growing debate about whether the NBA, considering modern travel and alike, could now incorporate a Euro element.
Silver hasn't ruled out the idea, and indeed even suggested an entire European division may be the way to go, and Real Madrid would certainly be atop the list of potential candidates for a spot further down the line.
Coming off the back of the European 'Triple Crown' - the domestic title, domestic cup and top tier European title - Real Madrid Baloncesto have, at times, looked too good for Eurobasket.
There is a long way before the likes of Cleveland and Golden State are traveling to Madrid in the regular season, but the NBA cannot deny there is a growing appetite from the continent's top teams.
NBA fans: Do you want to see a Euro division, and would it realistically work? Have your say in the comments below...