As a company, WWE relies heavily on bringing back previous superstars in order to please its fans when the creative team is stuck for ideas.
This method is all good and well for a while, but when it is used for months on end, the returns made by past performers become somewhat less impressive.
With this in mind, WWE should be looking to promote the newest talent on its roster as well as producing a whole host of new and exciting performers.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
Article continues below
Since its inception just three years ago, WWE's NXT developmental branch has had huge success and rightly so.
It has provided a platform for the younger and newer talent of professional wrestling, enabling stars such as Finn Balor and Becky Lynch to have the opportunity to showcase their talent before potentially being called up to the main WWE roster.
Article continues below
It is difficult to understand why a company which holds something so successful as NXT under its wing therefore, relies so much on bringing back WWE superstars from years ago in order to maintain the interest of its fans on such a regular basis.
In some ways this method makes sense and is welcomed, as with the brief appearance made by Edge and Christian during last week's episode of Monday Night Raw. Their appearance was just that, brief and fun nonetheless but this is where WWE should take note with how well the method of little and often works.
Take the cover of the soon to be released WWE 2K16 game; on it is none other than WWE legend and regular pod cast host Stone Cold Steve Austin. While Austin is undoubtedly still a hit with fans, why did it have to be the face of a legend to grace the cover of the game?
If someone fresh and exciting such as Kevin Owens would have been used instead, it would not have hindered the sale of the game but would have been a step in the right direction for the company and Owens himself.
As noted by Bleacher Report, fan favourite Daniel Bryan recently expressed his views on the matter regarding WWE's tendency to rely on its legends of the past.
"We have not really created enough new stars...we need to not just rely on people from the past. There is almost this mentality these stars are bigger than the current stars..."
Bryan went onto say how this is certainly not the case and that the younger, fresher talent of WWE today just needs to be given the platform to prove their worth.
The 'yes!' man has certainly got it right here. The sooner WWE realise taking a chance with its new talent would be a beneficial move for both the company and its fans, the better.