Vince McMahon and the rest of the WWE's creative team are infatuated with Roman Reigns.
McMahon, Triple H and co. seem desperate to make Reigns into a star, as shown by his superhuman showings in back-to-back Royal Rumbles and push towards the main event picture earlier this year.
The backlash against Reigns after he won this year's Rumble was unbelievable, with not even an appearance from The Rock being enough to save him from an infuriated WWE Universe. Well, now the WWE could be planning to do something even worse.
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Reigns the Champion
According to a report from Bryan Alvarez of the Wrestling Observer Newsletter, via NoDQ.com, the WWE could make Reigns the longest reigning WWE Champion when he finally gets the belt.
After Nikki Bella broke A.J Lee's record as longest reigning Divas Champion, it seems that the WWE seem intent on wiping Lee and CM Punk from the record books after they left the company on less-than-stellar terms.
Alvarez mentioned that ever since Punk left the company, and the fact that he's on bad terms with the organization, WWE doesn't want to recognize him on television as the longest reigning WWE Champion.
The WWE Universe is just now coming round to Reigns as a babyface, but something like this might make them turn again, like how they have on the Bellas breaking Lee's record despite only defending her belt about 10 times in a year.
Reigns is gradually making his way back into contention, if he can get out of this awful feud with the Wyatt's anyway. Hopefully, the WWE don't try to kill his momentum again by pushing him to the moon too quickly.