Sport Business

Michael Jordan's success has continued off the court

Published Add your comment

In a 15 year career in the NBA with teams like the Chicago Bulls and Washington Wizards, Michael Jordan made $94 million. In 2014, Michael Jordan made $100 million from his iconic Air Jordan brand, as shown in a recently released PBS infographic.

The Jordan brand extends past just sneakers, as they have apparel, backpacks, accessories and more - although the shoes bring in the most for brand Jordan.

The sneakers released range from performance basketball sneakers to “retro” models consisting of shoes worn by Jordan during his career. With 'Jordan' releasing a select few a year in limited numbers, the price of these shoes has risen over the years, and with it, Jordan’s income.


Want to become a GMS writer? Sign up now and submit a 250 word test article:

Article continues below

Newshour reports that the sneaker industry was worth a staggering $34 billion last year. With the NBA taking a fraction of this with $5 billion annually, Jordan making more from sneakers shouldn’t be too big of a surprise.

With his $100 million intake, Jordan beat LeBron James, Kobe Bryant, Kevin Durant, Derrick Rose, and other NBA superstars.

Article continues below

Aside from sneakers, Jordan endorses products like Gatorade, Hanes, Five Star fragrances, has ownership of the Charlotte Hornets, restaurants, and more.

There is also the additional $8.9 million that Jordan made after winning a lawsuit against a supermarket chain.

All of this, eventually adds up. Jordan joined the likes of Russ Weiner as a newcomer on the Forbes Billionaires list recently. Clearly his basketball talent isn’t the only thing that has made him money.

Kurt Badenhausen of Forbes writes about how Jordan ranks fourth among all celebrities in terms of consumer awareness and 12th around the world:

“Jordan’s 98% awareness level in the U.S. is on par with Barack Obama.”

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

Sport Business

Article Comments

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again