Dolph Ziggler and Rusev collide once again on Sunday night after their match at SummerSlam ended in a double count-out.
Since their collision last month, Ziggler has lost the services of Lana at ringside after she sustained a wrist injury that she recently underwent surgery to fix. This creates a problem for a rivalry that looked like it was heading towards Lana vs Summer Rae.
Where do the two men go after Sunday?
Can this rivalry survive another pay-per-view match? I don't think it can; I believe this feud has run its course and right now there is little interest in the outcome of this clash as it stands.
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If Rusev wins, then he can stake Summer Rae and walk away in what should be an ending to the entire rivalry because Dolph Ziggler has had the upper hand throughout the last few weeks of the feud.
Current speculation suggests that Lana could make a return at some point to reunite with Rusev, but if this were to happen, given the current reaction Lana receives, it could potentially turn Rusev face.
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Could Summer Rae cost Rusev the match on Sunday and side with Ziggler? Or could Summer Rae help Rusev win before Ziggler turns heel and leaves with her?
Feuds going forward?
One rivalry that could be exciting for the WWE Universe would see Rusev as a face going up against Kevin Owens if the latter is victorious in his Intercontinental Championship match against Ryback.
I think Rusev has a lot still to prove in WWE after his unbeaten streak was ended earlier this year. The former Bulgarian Brute has fallen quite far in WWE, and he can only benefit from a pairing with Kevin Owens, who is currently pulling out 'Match of the Night' performances on a nightly basis.
Ziggler hasn't been taken seriously as a face, and it would benefit him to turn back heel. He could quite possibly go after John Cena who could potentially have the United States Championship after Sunday or join in with Kevin Owens and the Intercontinental Championship picture.
Dolph hasn't been in a title picture for a while, and I think both he and Rusev need to take some time away from facing each other and end this rivalry this Sunday. It's becoming petty and annoying