Tottenham Hotspur chairman Daniel Levy has spent a lot of money over the past few seasons on players that have largely failed to fit the billing or justify their price tag.
Names like Erik Lamela and Roberto Soldado spring to mind, with the pair failing to live up to the hype attached to them upon their arrival in north London.
However, that trend appears to have finally been broken following Spurs' £22 million summer signing of former Bayer Leverkusen star Son Heung-min - a record fee for an Asian acquisition.
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The South Korean made a quiet start on his Premier League debut against Sunderland but burst onto the scene in Tottenham's mid-week UEFA Europa League game against FK Qarabag, scoring two goals and helping his side to a 3-1 victory at White Hart Lane.
It was always going to be difficult for Son to adapt to the Premier League, like it is for most foreign imports, but you wouldn't think of the 23-year-old as a new signing given his match-winning performance reminiscent of his days in the Bundesliga against Crystal Palace
Son, making his home debut, scored his first Premier League goal for the Lilywhites to earn them a 1-0 win over their London counterparts.
The forward shone in front of the White Hart Lane crowd, putting in a display of non-stop running and hard work, with his pace - one of his better qualities - helping him find the net.
The South Korean was brilliantly picked out by teammate Christian Eriksen and beat Palace defender Brede Hangeland for pace before firing a low shot past Alex McCarthy.
Tottenham manager Mauricio Pochettino hailed his new signing, insisting that his side may indeed have a new hero in the Asian.
As reported by the Premier League, Pochettino said: "[Can Son be] Another hero? Yes, why not! Against Qarabag he scored twice and now he scored the winning goal.
"The energy he showed was amazing and because of that I think our supporters are very happy with him.
"Son is a player that we followed for a long time. He can play in lots of different positions in attack.
"We wanted to sign him because it's a profile that we like. He shows a lot of energy and presses high with a high tempo, and this is one of the skills he has."
Pochettino will be hoping that Son's good start to the season can rub off the rest of his squad, particularly Harry Kane.
The 22-year-old was Spurs' top goalscorer last season but he has so far made a slow start, failing to score for his club. Optimistic fans, though, will envisage a goalscoring partnership between Son and Kane that should hopefully land them a place in the top four.
If the Spurs faithful were crying out for a spark to finally ignite their season, they've surely got it in their new Asian import.