Given the company is currently in a state of transition as they bring up a number of NXT superstars to the main roster, questions can be asked over what this means for WWE's current talent.
There are several WWE Superstars who, over the past year or so, have had a lack of direction or have not fully received the push they needed in order to fulfill their true potential.
The Big Guy
Unfortunately for Ryback, he is one professional wrestler who, under WWE, has fallen victim to this issue.
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Just a few years ago, Ryback was at the top of the WWE roster, having headlined several pay-per-view events and competed for the WWE Championship on several occasions.
Despite his efforts, however, Ryback's achievement of winning the Intercontinental Title this year was his first win of a WWE belt.
This is an interesting point to make, given the prominence he once had as well as the experience he has gained having been in the business and worked for the company, for so many years.
Earlier this year, Ryback's title defence against both The Miz and Big Show was put on hold following The Big Guy developing a staph infection in his knee which kept him out for some time.
Following this match being rescheduled for SummerSlam and Ryback's eventual win by pinning The Miz, he has unfortunately found himself without a belt to his name once again having lost the Intercontinental Title to Kevin Owens at the Night of Champions pay-per-view event last Sunday night.
This defeat, therefore, raises the question as to where WWE will go next with Ryback. At present, the roster is welcoming a whole host of new talent from its developmental branch, NXT, leaving those performers such as Ryback without a relevant story line.
Ultimately, whether it be through an unfortunate booking or long-term injury, Ryback's Intercontinental Title defence did not meet expectations.
With this in mind, and with so many professional wrestlers from NXT still looking to make their way up to the top roster some time in the future and get given their first chance, how many more chances can WWE really give this 33-year-old?
Even aside from NXT, the WWE roster at present is full of a variety of interesting angles and different story lines which already involve both new and big name superstars.
Perhaps the company will work Ryback into one of these story lines or will come up with something different entirely, but he is certainly a talent which should not be wasted.
At just 33, Ryback still has a good few years left in him ring-wise and given his years of knowledge and experience, could surely show the newest WWE recruits a thing or two.